LS Newsletter, June 2006: Customer Loyalty Resources

[David W. Furlough]

	Loyalty Solutions Resources Newsletter
Presentations | Whitepapers | Leads Solutions | Innovation | Integrated Consulting Resources | Website

Need Help Getting and Keeping Customers?

June 2006

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How Innovative Programs Can Help Your Business

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Summary: Customers are the key to every business. But for most businesses, building and maintaining their customer base is also their greatest challenge. They add a customer...They lose a customer...They get ahead....They fall behind...as competition, consolidation, and cannibalization pick off their customers one by one. Whether its adding new customers, keeping existing customers, or developing up-selling and cross-selling opportunities, many businesses are increasingly turning to innovative membership, certificate, premium, and loyalty programs and products to help add value to their offering, attract new prospects, improve sales conversions, maximize customer retention, improve satisfaction and loyalty, and boost cash flow. These wholesale, private label, and brandable programs can be divided into four main areas: >> Membership Programs >> Certificate Programs >> Premium and Incentive Programs >> Reward, Satisfaction, & Loyalty Programs Everyone loves to save money, and it’s a fact that people will modify their purchasing behavior to get something for free, or save money on things that are important to them. Certificate programs can provide customers free and discounted offers on a wide range of airfare, hotel, resort & cruise travel, dining, gas, groceries, and cell phones, and more. Premium programs offer a variety of low cost-high value consumer driven offerings for free and discounted offers on a wide range of dining, hotel, auto, golf, travel, recreation, ski, health, gas, groceries, and more. Memberships allow customers to participate in ongoing discounts and savings programs in areas that matter to them like health, shopping, dining, and roadside assistance. Reward and Loyalty programs like stored value cards, online buying programs, and travel rewards programs boost cash flow and up-sell opportunities while providing branding opportunities for your business. Many companies make the costly mistake of cutting their prices to move products or services. Whether you sell financial products, cars, computers, lawn mowers, or accounting services, adding value is the most reliable method to making more sales and maintaining higher profit margins. Membership, certificate, premium, and rewards programs can help your business become a better and more profitable business. We've prepared a brief narrated overview of these programs and how they can help take your business to the next level. >> Click to View the Presentation and Learn More. >> Click to View a Comprehensive Products Overview. >> Click to Ask a Question About What You've Read.

Whitepapers and articles you shouldn't miss. º Free is Good! Five Ways To Give Away Free Stuff And See Website Traffic Increase º Grow Your Shopper Loyalty º How To Ensure Your Employee Incentive Program Pays Off º Make Customers Come Back – Winning Customer Retention Strategies º Keeping Customers Loyal .................................................... Learn About Some Sample Membership Programs: Learn About Some Sample Certificate Programs: Click The Icon Below to Learn How Your Organization Can Test One of These Programs: .................................................... The Loyalty team has completed projects for many companies you might recognize, including...

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American Express

View an online presentation highlighting:

Pitney Bowes

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Customer Acquisition, Retention, and Loyalty Tools

Nokia

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Innovative Website Design Services

Bausch & Lomb

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Integrated Consulting Case Study

Qwest Communications

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Multi-Channel Leads Solutions

CIQ

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The Value of Innovation

MBNA

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Breakthrough New Product and Service Design

IDT

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Innovative New Business Development

MasterCard Int.

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Business Planning, Market Analysis, and Growth Strategies

Young at Art

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Customer & Market Research Innovation

General Mills

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Online Marketing Optimization: SEM, eCommerce, Metrics, SEO

Bank One

...................................................................................................... ...view a complete listing of free online presentations. ...visit the Loyalty homepage. ...ask a question. Know someone who could use these services? Refer a Colleague

.................................................... Like what you've heard? Sign up to receive our monthly newsletter, full of the latest whitepapers, research, presentations, and business trends. Don't miss out!

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Presentations | Whitepapers | Leads Solutions | Innovation | Integrated Consulting Resources | Website

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© Loyalty Solutions 2006

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