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Re: your unsubscribe request
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EmailUniverse.com |
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Re: your unsubscribe request |
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Tue, 26 Aug 2003 12:08:06 -0500 |
As you requested, you have been unsubscribed from 'list-news-daily'.
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From: Jeroen Dekkers <address@hidden>
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Date: Tue, 26 Aug 2003 19:08:02 +0200
To: address@hidden
Subject: Re: [List-News] Email Study Shows Positive Trend
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From: Jeroen Dekkers <address@hidden>
On Tue, Aug 26, 2003 at 10:16:50AM -0500, List-News wrote:
> -------------------------------------------------------------------
> http://EmailUniverse.com/list-news/, The Email List News Source,
> is designed to aggregate and cover real-time news as it relates to
> the email list industry. To subscribe to the daily newsletter,
> mailto:address@hidden
> -------------------------------------------------------------------
> -----------------------------------------------------------
>
> Today's List-News sponsor: MarketingWords.com
> -----------------------------------------------------------------
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>
>
> Tuesday, August 26, 2003
>
> Email Study Shows Positive Trend
>
> NEW YORK -- Email performance metrics held steady or improved in
> the last three months, according to DoubleClick's quarterly Email
> Trend Report, released on Monday.
>
> "The clear story from these results is the stability in performance
> that legitimate email marketers are enjoying, an encouraging sign
> given the current email environment with spam levels continuing to
> rise," said Eric Kirby, DoubleClick vice president of strategic
> services. "Legitimate marketers that continue to use email to
> enhance their brand and build customer trust are seeing success
> with email as a communication vehicle."
>
> DoubleClick tracked performance statistics through its DARTmail
> email-publishing service, measuring 2 billion email messages sent
> for marketing campaigns and newsletter publishing. Statistics
> represent averages of results across all of its clients.
>
> Some statistics and year-to-year comparisons:
>
> -- Bounce rates declined from 13.6 percent in Q2 2002 to
> 11.5 percent in Q2 2003.
> -- Open rates increased from 37.6 percent in Q2 2002 to
> 38.8 percent in Q2 2003.
> -- Total click-through rates went up from 7.5 percent in Q2 2002
> to 8.3 percent in Q2 2003.
> -- The retail and catalog category saw the highest improvement,
> with gains reported for delivery, open and click rates,
> although the average total order per sale declined.
>
> For more details on DoubleClick's latest email trend study, review
> a report summary here: www.doubleclick.net/us/knowledge
>
>
> - List-News Editorial Staff
>
>
>
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