[List-News] Coremetrics Launches LIVEmail for Targeting

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Wednesday, September 3, 2003

Coremetrics Launches LIVEmail for Targeting

BURLINGAME, Calif. -- Coremetrics, which provides online-marketing
analytics services, on Monday announced it has launched its 
LIVEmail Partner Program to boost targeting for email marketing
based on browser behavior.

Clients, including @Once, CheetahMail, Digital Impact and 
Responsys, will integrate the LIVE (Lifetime Individual Visitor
Experience) Profiles into their Web interfaces as part of their
email-marketing campaigns.

LIVEmail allows marketers to deliver highly targeted email 
campaigns based upon customer browsing, abandonment, conversion 
and purchase variables directly from their email marketing 
interface, the company said in its announcement.

For more information on the privately held Coremetrics, visit
the company Web site:
http://www.coremetrics.com


- List-News Editorial Staff


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