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Cool Rolex Watches
Wed, 20 Oct 2004 04:43:57 -0400
Original Swiss movement watches
All reputed makes and models available
Date - date
Watches, clocks and alarm clocks manufactured in Switzerland bear the
designation -Swiss made- (or its abbreviation "Swiss") as well as the logo of
the producer or distributor. This label enjoys a solid reputation throughout
What lies behind this reputation
What does a label like this mean for the consumer
"Swiss made" embodies a concept of quality that has been forged over the years.
It includes the technical quality of watches (accuracy, reliability,
water-resistance and shock-resistance), as well as their aesthetic quality
(elegance and originality of design). It covers both traditional manufacturing
and new technologies (micro-electronics).
The Swiss are not the only watchmakers to manufacture high-quality timepieces
and are consequently faced with strong competition. However, thanks to their
unique infrastructure and to their know-how and spirit of innovation, they have
succeeded in maintaining their leading position.
The intrinsic value of the "Swiss made" label, therefore, is the result of
considerable efforts on the part of watchmaking companies, who are ultimately
responsible for maintaining its reputation.
Italian Crafted Rolex Watches Enterprises
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