With, apparently, mixed success. Already an informal local poll here in Boulder, Colorado elicited a response of "oh, too bad" from my spouse when told of the acquisition.
Both for good business reasons, and because that's the way people and teams actually think.
I received a number of fun email messages from readers about the column, but I also received one that I thought was most thought-provoking. Both for good business reasons, and because that's the way people and teams actually think.
They always have the brand in the back of their minds when they innovate.
I would love your thoughts and feedback on this too! Brands are emotional. With permission, here's this issue, on branding and innovation, and it's well worth reading.
" With this kind of high profile reinforcement, many practitioners equate "brand" with words and symbols. We can write names on paper.
Names can be brainstormed. Ah, HP, what's happened to ya? Of course the brand comes first.
Two camps exist - one relating to symbols and the other to value as defined by customers. Not so much ready to rip the throat of an unknown enemy out, but just. Brands are the relationships that fill those folders with trust, respect, loyalty, track records, and willingness to overlook mistakes. " With this kind of high profile reinforcement, many practitioners equate "brand" with words and symbols. Definitely the pinnacle of my citizen journalism .
Brands logically precede businesses and products. Ah, well, that's not quite how it's worked out.
, a division of Pepsi Bottling Group, Inc. We'll also talk about the other five calls and exactly what we'll be exploring, including, I'm sure, the relationship between AdWords and blogging. Already an informal local poll here in Boulder, Colorado elicited a response of "oh, too bad" from my spouse when told of the acquisition. For the first time since we'd moved there, the skies above our mountain home were clear of the incessant buzz of planes flying back and forth to Hawaii, Japan, and points east. Brands must be organically grown.