[Gnash] Re: Gnash Logo

[braydon fuller]

Hello all,

I've recently sent an email about volunteering/designing a logo for the 
Gnash project, and we've decided... we're gonna move forward, and see 
what we can come up with!

I've put together a brief for the identity project:


About
=========================

::Identity Project Team
Braydon Fuller (organization), Jordan Stark (design)

::Grand Goal
To give the Gnash project an identity that will help attract people to 
the community to help sustain a healthy maintenance of the project. The 
community includes: developers, users, designers, artists, funders, etc.

::About Gnash
Gnash, short for Gnu Flash Player, is a Free Software Flash Player. The 
project exists because their is a grave tragedy with the almost standard 
and widely used Adobe Flash player; we don’t have: The freedom to study 
how the program works, and adapt it to our needs (freedom 1); The 
freedom to improve the program, and release our improvements to the 
public, so that the whole community benefits (freedom 3). The goal of 
the project is to support community and diversity by allowing anyone the 
access to be able to study, improve, adapt, propogate, and convey the 
software under the terms of the Gnu General Public License version 3 (or 
any later version at their choice).

::Websites
http://gnashdev.org/
http://www.gnu.org/software/gnash/
http://en.wikipedia.org/wiki/Gnash
http://wiki.gnashdev.org/wiki/index.php/Main_Page

::The Gnash Developers
Maintained by Rob Savoye. Other members of the current development team 
are Sandro Santilli, Bastiaan Jacques, Tomas Groth, Udo Giacomozzi, 
Hannes Mayr, Markus Gothe, Ann Barcomb, plus a host of others.

::Mailing Lists
gnash[at]gnu.org is for discussion of Gnash.
This list typically has a low volume. To subscribe, go to 
http://lists.gnu.org/mailman/listinfo/gnash.




Identity Process / Timeline
============================

Week 1 :: Initial Image Exploration Research
There is currently some available images at:
http://www.interfce.com/?p=150
http://www.interfce.com/?p=147
Please pull more sources.

Week 2 :: Direction Research: Word Exploration
Many words should be used to describe Gnash, a few should be selected, 
for further explorations.

Week 3 :: Form Research : Typographic Studies based on Words
To gain a better understanding of how the forms typographic combinations 
will need to be explored. Also studies should not be limited to only the 
letters in Gnash, but also it’s full name, Gnu Flash Player. The net 
should be cast wide to see a wide understanding of how the forms work 
together.

Week 4 :: Form Research : Form Studies based on Words
Form studies should explore ways of communicating the ideas around 
Gnash, the goal here is to cast the net as wide as possible for future 
fishing.

Week 5 :: Form Research : Color Studies
Color palettes, combinations, singles, etc. should be explored based on 
the words selected.

Week 6 :: Form Refinement : Narrowing, Combining, Merging, Selecting
Based on all of the amazing exploration and research, it’s time to 
refine. All options should be narrowed down into three killer 
directions, that are all equally at the same design level.

Week 7 :: Final Refinement
Upon choosing one direction further exploration will be needed in order 
to get the best possible result. Form variations should be explored, 
thin to narrow, light to soft, inverted to regular, color combinations, 
etc...

Week 8 :: Final : Finalized applications including
- Website Header horizontal, (or vertical)
- Square sizes for screen iconography: 128px128px, 64×64, 48×48, 32×32, 
16×16
- Stickers (downloadable, print it yourself, or buy it) for laptops
- Lock-ups for Blog posts

Future :: Final : Other possible applications
- Sizes for print: as small as 1/2 an inch to a few feet in width (just 
in case)
- Posters (1, or 2 color)
- Pins (for clothing)
- Email signatures? (maybe a ascii text-only version??)
- Letterhead, Project Cards
- Faxes, Newspapers, Press (1 color)


Note: This is also available at:
http://www.interfce.com/?p=192





--

Braydon Fuller
+1 626.298.6570 studio
+1 323.841.0048 mobile
http://interfce.com