Either way, the business yearns for lower, more effective marketing. I call it a Workback Waterfall.
Some may require attention, but for the same effort, grow in impact over time. Not advertising awards, not making the CEO happy, not looking like the competition, or checking a marketing tactic box. I call it a Workback Waterfall. Do these scenarios sound familiar?
Can you add a message from your customer service, sales or support representatives? Either way, the business yearns for lower, more effective marketing.
Why does this happen?
Not advertising awards, not making the CEO happy, not looking like the competition, or checking a marketing tactic box.
In effect, any marketing initiative or process created should be sustained and optimized for less resources over time.
So, great products and word of mouth rule.
A key factor to marketing costs scaling is for marketing programs to scale.
A methodology to improve processes, which can work in marketing or any function, is Six Sigma. Track progress and success of those steps so you can measure actual results of those variables.
And if also proven as such, you will make the CEO. He wants efficiency and lower costs. I realized that today customers know more than the company, they believe marketing messages less, and are more in control in an economy with a lot of product and channel choices.
I think Blogs are one visible manifestation of. The IDEA and PRINCIPLE of Piggyback is to look at any and all activities and consider how.
My opinion reflects my personal journey on blogging. I think Blogs are one visible manifestation of.
Set stretch goals for each. This is an incredibly useful and easy to read book. How about Design of Experiments with Full Factorials!
I call it a Workback Waterfall.
So, great products and word of mouth rule.
A methodology to improve processes, which can work in marketing or any function, is Six Sigma.