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Re: website redesign proposal

From: Richard Frith-Macdonald
Subject: Re: website redesign proposal
Date: Thu, 2 Jan 2014 21:05:32 +0000

On 2 Jan 2014, at 20:27, Gregory Casamento <address@hidden> wrote:

> I disagree with Riccardo here in the sense that the current look is not 
> "proven" at all.   What needs to happen is a radical redesign of the site and 
> an entirely new way of presenting the information on it.

I agree with this ... current design is not proven (and while radical redesign 
may not be necessary, it seems worth trying).

> I hate to sound like a business person, but our recent discussion on the list 
> with Doc O'Leary did yield a few unpleasant revelations.    One of which is 
> that our message is entirely confusing and that the website is a big part of 
> that.

I'm less sure about this ... it's actually perfectly plausible that no change 
we can make will significantly improve the clarity of the message ... the mere 
fact that one person failed to see it is no proof (or even particularly strong 
evidence) that there is something badly wrong.

If there's one thing I've learned about business/marketing,  it's that people 
tend to screw up by taking complaints too seriously.  When you change to 
address complaints it's all too easy to make things worse by losing the things 
a majority like in order to deal with the criticism of a noisy minority.

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