Can bookmark file execute code?

[mike hardy]

Is there any way to put something into the bookmark file (~/.emacs.bmk) so
that when I select a particular item it executes some code (like an
alias)?  Someone gave me an insert-date function, and I have a journal
file I access via a bookmark.  It would be much handier to have that
bookmark open the file and execute my alias (go to bottom, insert-date).

Thanks...

Mike
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