Adbusters is making
a sneaker. We're putting it on our feet. We're doing some kicking.
Our target – Phil Knight’s ass. Let’s launch
the “Unswoosher” to the masses in the same way
Nike and every SUV, razorblade and cell phone company does
with their products: a slick advertising campaign. A full-page
ad in the New York Times sells for $47,000. Two million eyes
can be ours to watch Philly boy squirm in his booties. Join
us as we shake up the system with the Unswoosher’s kick-ass
marketing strategy.
![View the AD]()
View the New
York Times Blackspot Sneaker AD>>
Download the
New York Times BlackSpot sneaker AD (PDF 776 kb)
The idea of an anti-logo Black Spot sneaker - an "unswoosher" dedicated
to "kicking Phil's ass" - is so fresh and appropriate for our times
that the media can't help but take notice. Writer Linda Baker, from Salon.com,
spoke with Adbusters and explored our culture jamming strategy to provide an
ethical alternative to Nike and shake up the system>>.
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