probably simple syntax error, I'm confused by bsxfun error

[Tim Pierce]

bsxfun according to the docs applies a function to each element of a vector 

x = [ 1 2 ; 3 4 ; 5 6 ]

bsxfun( @(a,b) (a*b), x(:,1), x(:,2) )

I'd expect

ans =
          2
         12
         30

it gives error

non conformant operators 3x1, 3x1 for operator *