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In contrast, using complex visual effects and metaphors can dilute the key message. |
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Mon, 2 Jul 2007 23:48:21 -0700 |
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Thunderbird 1.5.0.12 (Windows/20070509) |
ERMX Jumps 12.5% and Volume Goes Through The Roof!
EntreMetrix Inc. (ERMX)
$0.18 UP 12.5%
Big news last week pushed investors to the table. Wallst.net release of
an audio interview got them excited. This is only the first day after
the release. Act fast and get on ERMX Tuesday morning!
Unfortunately, a lot of these assumptions break down in mass-market
retail environments that are designed to promote shopping as the primary
task.
A digital signage consultant, Terry was preparing an article for aka.
Everyone keeps talking about the medium's great "potential," but a lot
of people really don't appreciate what we're capable of yet. The SysML
specification is publicly available for download, and includes an open
source license for distribution and use. In fact, unlike any TV show or
online video, customers don't initiate the media consumption behavior
themselves when in a store.
I think the biggest culprit for this is not properly understanding the
magnitude of the commitment that needs to be made, and the lack of
availability of ongoing content creation funds in the budget. First, the
apologies: to Accuweather and any and all companies who provide weather
and stock ticker information.
Xyling Java Blog: Free cell phones from Google? This is why people have
difficulty remembering the brands the commercials are supposed to be
promoting. But in some cases, it comes off like a crutch. A digital
signage consultant, Terry was preparing an article for aka.
In fact, unlike any TV show or online video, customers don't initiate
the media consumption behavior themselves when in a store. He included
that quote in his report.
Whether working on Solaris, Linux, or Windows operating systems, Java
applications can be deployed with confidence. With regard to audience
captivity, I think Supervalu's Jeff Weidauer hit the nail on its head
when he said we should never consider retail shoppers to be a captive
audience. Schmidt acknowledged that mobile phones may never become
totally free to the consumer. Third-party media providers should be
especially cognizant of who their audience is on the retail floor.
Aside from traditional audience composition characteristics and simple
demographic information, the retail media specialist also has to look at
other factors.
Simply calling InetAddress. Do we ever default to content that's not
quite ideal but is "better than a blank screen"?
These are only a few of the many different types of venues where digital
signs are being placed today. And that's when I opened my big mouth.
There's no such thing.
It's much easier to call the people sitting in a movie theater an
audience. SysML that stands for Systems Modeling Language grabbed my
attention when I was searching for some UML related tools. It is truly
surprising to hear from suppliers who claim to sell everything needed
for a digital signage network to retailers who have given no thought to
a sustainable content strategy. So the search result will be smart and
accurate. So while there will of course be content differences between
hospital and hospitality networks, I'd argue that the degree to which
their patrons might be considered an audience is about the same.
First, the apologies: to Accuweather and any and all companies who
provide weather and stock ticker information.
" reports have drawn controversy from the print media industry and
advertising execs alike.
Then we started talking about content.
Their "The Myth of Reader Engagement" and "Do Spectacular Ads Generate
Spectacular Results?
Another problem arises when trying to convert the concept of pre-, mid-
and post-roll advertising to the retail media world, since our digital
signage networks don't really have a "roll" of any sort.
The SysML specification is publicly available for download, and includes
an open source license for distribution and use. Base jumping, beautiful
people and running from a skunk may attract a viewer's attention, but
only to those elements, not to the brands.
Schmidt acknowledged that mobile phones may never become totally free to
the consumer. That's one area of the venue where patrons need to remain
in relatively the same place for long periods of time, and typically any
distraction is a welcome one.
The phrase, "content is king" has been used and abused to the point
where it doesn't mean anything anymore. For any company considering a
retail media project, defining and understanding the audience should be
one of the first steps in the process. In fact, unlike any TV show or
online video, customers don't initiate the media consumption behavior
themselves when in a store. Members of the press are encouraged to
contact us if you would like feedback, quotes, or photos for upcoming
stories. 's chief executive, Eric Schmidt, sees a future where mobile
phones are free to consumers who accept watching targeted forms of
advertising. This approach helps align the interests of advertisers,
content producers, and audience members alike, since producing more
visual clutter doesn't benefit anyone in the long run.
Part of his process was interviewing attendees about what they saw, what
they heard and what they thought. It supports the specification,
analysis, design, verification and validation of a broad range of
systems and systems-of-systems.
So whats new in this release? It tells you the approach that has been
used prior to Spring, what is the need for a framework like Spring and
how to use the framework. At these shows it always seems like the
hardware looks great, but the content on the displays is mediocre at
best.
But the IP address allocated by my services provider is dynamic.
Xyling Java Blog: Google Code Search - Only for geeks?
Next Article: Can you count on having a captive audience?
How would you solve them?
Base jumping, beautiful people and running from a skunk may attract a
viewer's attention, but only to those elements, not to the brands.
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